Support the minister in developing strategic direction, operational structure, and stakeholder communications aligned with Malaysia’s climate change and sustainability priorities.
Key Achievements
Established the minister’s office from the ground up, including internal systems, staffing priorities, and workflows
Facilitated strategic visioning sessions to outline key focus areas: natural resources, climate resilience, just transition and biodiversity
Developed a multi-audience messaging framework covering civil society, federal/state agencies, international stakeholders, and media
Planned and reviewed all public communications, media statements, speeches, and op-eds to ensure alignment with sustainability messaging
Advised on partnerships, speaking engagements, and branding efforts to position the minister as a climate leader domestically and abroad
Scope
Strategy & Stakeholder Messaging
Scope
Key Advisor and Strategic Communications & Consultant to the Minister of NRES
Other Case Studies
Journalism Innovation & AI Integration
Strengthening public trust in journalism while modernising newsroom operations through ethical AI adoption and strategic editorial planning.
Sustain and scale food rescue operations during COVID-19 and beyond, ensuring continuity of services, increased reach, and strategic alignment with sustainability goals.
